Ludo World


Last updated: 12 March 2019

For the purposes of this Cookies Policy, ”°we”±, ”°us”± and ”°our”± means High Morale Developments Limited is a company registered in Hong Kong with its office located at 29 Floor, Three Pacific Place, 1 Queen's Road East Wanchai, Hong Kong. Our representative in the EU for the purpose of EU data protection laws is Tencent International Service Europe B.V., a company registered in the Netherlands. Their registered address is 26th floor of Amstelplein 54, 1096 BC Amsterdam, the Netherlands and can be contacted at Our data protection officer can be contacted at The data controller for the purpose of EU data protection laws is Proxima Beta Pte. Limited.

We use cookies, log files, pixel tags, web beacons, clear GIFs, device IDs and similar files or technologies to collect and store the information we automatically collect about your device and use of the mobile game Ludo World(”°Game”±) and the websites for the Game (”°Websites”±) (together, the ”°Services”±). You can find out more about cookies and how to control them in the information below.

If you do not accept the use of these cookies, please disable them using the instructions in this cookie policy, by following the 'opt-out' links provided below or by changing your settings so that cookies from the Services cannot be placed on your device.

1.What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a certain web address. Cookies are then sent back to the originating web address on each subsequent visit, or to another web address that recognises that cookie. Cookies are widely used in order to make the Services work, or to work more efficiently, as well as to provide information to the Services team.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have used the Services before or whether you are a new user. They can also help to ensure that advertising you see online are more relevant to you and your interests.

There are two broad categories of cookies:

Cookies can remain on your device for different periods of time. Some cookies are 'session cookies', meaning that they exist only while your browser or the application is open. These are deleted automatically once you close your browser or application. Other cookies are 'permanent cookies', meaning that they survive after your browser or application is closed. They can be used by the Services to recognise your device when you open and use the Services again.

2.How do we use cookies?

We use cookies to:

3.What types of cookies do we use?

The types of cookies used by us and our partners in connection with the Services are essential cookies. We have set out some further information about essential cookies and the purposes of such cookies in the following table.

Type of cookie What it does How to block
Cookies necessary for essential services

verify log-in information;

understand the types of devices; These cookies are essential to provide you with the Services and to use some of its features, such as to authenticate log-in, secure the Services and your information

Please see the instructions set out in 'How to control or delete cookies' below.

4.How to control or delete cookies

You have the right to choose whether or not to accept cookies and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of the Services.

Most devices (in the case of mobile applications) and browsers (in the case of web apps and pages) allow you to change your cookie settings. These settings will typically be found in the ”°options”± or ”°preferences”± menu of your browser. In order to understand these settings, the following links may be helpful, otherwise you should use the ”°Help”± option in your browser for more details.

5.Changes to this Cookie Policy

We will update this Cookie Policy to reflect changes in our practices and services. When we post changes to this Cookie Policy, we will revise the "Last Updated" date at the top of this Cookie Policy. If we make any material changes in the way we collect, use, and/or share information held in cookies, we will notify you by prominently posting notice of the changes when you log in to or use the Services. We recommend that you check this page from time to time to inform yourself of any changes in this Cookie Policy or any of our other policies.

6.Need More Information?

If you would like to find out more about cookies and their use on the Internet, you may find the following link useful:

7.Cookies that have been set in the past

If you have disabled one or more Cookies, we may still use information collected from cookies prior to your disabled preference being set, however, we will stop using the disabled cookie to collect any further information.

8.Contact us

If you have any questions or comments about this cookies policy, or privacy matters generally, please contact us via email at